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Course Descriptions

BUS110 Principles of Advertising and Sales 

BUS120 Business Law 

BUS122 Entrepreneurial Financing 

Practical and applications (rather than theory) based, this course focuses on the needs of individuals interested in starting a small business——primarily those organized as sole proprietorships, partnerships, or small Subchapter S corporations. It emphasizes small businesses exclusively--with specific examples of the non-corporate market. The course is mathematically accessible to those with limited mathematical background (formulas are explained rather than derived, and only basic math is used in illustrations and solutions). A full case study is referred to throughout and an accompanying CD-ROM includes tables in Excel format. Financial and Economic Concepts; Financial Management and Planning; Financial Statements; Analysis of Financial Statements; Profit, Profitability, and Break-Even Analysis; Forecasting and Pro Forma Financial Statements; Working Capital Management; Time Value of Money; Capital Budgeting; Personal Finance; and Working with Spreadsheets. For anyone involved in starting or running a small business.

BUS124 Business in a Contemporary Society 

This course contains an emphasis on entrepreneurship, with checklists, questionnaires, and self-scoring exercises to help students use concepts to develop a personal business style and a sharp aptitude for entrepreneurial success. Topics will cover strategies for success in a relationship era emphasizing the important role relationships play in the business, starting your own business as an entrepreneurship alternative.

BUS126 Understanding Managerial Issues

We are entering a new era, one unlike any before, and the major difference can be summed up in a word: change. The tremendous forces behind such change include the intensity of increased globalization; the movement of people around the world (with its accompanying multiculturalism); and perhaps most of all, the explosion of the information age, epitomized by e-commerce. This course helps students understand these changes and cope with the emerging economies of the world, and it has particular relevance to those who are interested in understanding the value and dynamics of small- and medium-sized organizations.

BUS128 Behavior of Organizations 

With solid coverage of theory, research, and practice, this course provides the foundation for understanding micro and macro views of organizational behavior. Topics include motivation, diversity, total quality management, international issues, alternative work strategies, leadership, applications of organizational behavior principles, and emphasis on aspects of ethics, diversity, and international issues as they apply to the field of organizational behavior.

BUS130 Human Relations 

By combining practical examples, theory, and application-oriented exercises, this course shows how human relations concepts can increase productivity and job satisfaction in the workplace. Topics include, ethics, social responsibility and cultural diversity focusing on tapping human potential in a technological workplace, increasing productivity through communication within the organization and for career development.

BUS132 Principles of Leadership 

Students develop an understanding of theory and research while acquiring the skills and insight needed to become more effective leaders. This course covers leadership theory and application, leadership beyond business with applications ranging from schools of education to corporate leadership programs. Discussions on from the military, education, business, and not-for-profit organizations add a special component to this course.

BUS134 Human Resource Management 

This course demonstrates how human resources fits into the organizational big picture. Many functional topics in human resources are integrated throughout including areas of marketing, finance, operations, and accounting. Relevant, current cases reinforce the material, as well as provide an additional practical perspective. The course employs practical, real-world examples and covers issues currently faced by managers and human resources managers, includes the topics of quality, diversity, and ethics, and how companies can use human resources proactively to gain a competitive advantage.

BUS136 Total Quality Management 

This course offers a complete overview of the dynamic field of Total Quality Management, which many analysts call the most important field of management study in the U.S. today. The course combines representative readings by current leading figures in the field, as well as contributions from founding fathers, offers cutting edge approaches to TQM like Hoskin Planning and Quality Function Deployment, covers history, key concepts and real-world models, provides students with seven quality control tools and seven management planning tools, and presents an innovative approach to management-labor

BUS138 Business Ethics   

Integrating current and emerging issues from today's complex workplace, this comprehensive course spotlights major contemporary and international topics in business ethics. Following the premise that though ethical issues change, ethical principles remain constant, the course equips students with practical guidelines to apply to the ethical dilemmas they will ultimately face. Topics include, stakeholder and issues management techniques, social responsibility relationships at the employee, group, and organizational levels, stakeholder and issues management analysis, ethical dilemmas and challenges in the business world. The course integrates cross-disciplinary topics relating to philosophy, law, ethics, business and society, and management. Discrimination and sexual harassment, for example, are presented in a multidisciplinary way - from management and ethical perspectives.

BUS 140 Strategic Management 

This course emphasizes the importance of strategic management from the role of a general manager. Special attention is given to the competitive advantage any firm may have with its product or service, as well as to the competitive advantage a firm any have within its own structure. Designed to help managers influence the overall direction of their corporations through the development of successful business strategies, the course also provides concepts and tools to aspiring managers who wish to add value to their companies by making strategically sound decisions, whatever their functions and responsibilities.

This course not only addresses timely theories and concepts related to ethics, social responsibility and public policy, it adds relevance through real-life application in business. It incorporates interviews - in which corporate and trade association executives explain in their own words how they manage their responsibilities to government and society. The course also has a strong global and technology focus, with explanations of how companies and industries use information technology to promote and defend their public policy and societal interests in the US and around the world. Controversial issues in business and society presented in a pro/con format. Each issue includes views of a company or industry executive on such topics as: human cloning, sweatshops, taxing e-commerce, the influence of popular music on society, Internet gambling, tobacco, affirmative action, privatization of Social Security, as well as the use of trade sanctions to promote human rights. Emphasis on the role of information and technology in the field of business and society, including use of the Internet and the World Wide Web. Special consideration of trade theories, policies and related topics of importance in the global business environment.. Subjects covered include competitiveness, trade barriers and protectionism, as well as trade negotiations and world trade agreements.

This course takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the organizations efforts against the needs and opportunities in the marketplace. This course has been thoroughly revised around the major marketing theme of the coming millennium—connectedness—with customers, with marketing partners, and with the world around us. For marketing professionals.

The emphasis of this course in on the role of Sales and Marketing in a company. Students will learn the differences between sales and marketing, planning and strategies, how marketing plans are developed, conducting test marketing, preparing marketing budgets, strategies for establishing pricing, roles of advertising, telemarketing and much more.