This course delivers a concise, practical plan for success centered around the business plan--the heart of small business management. It follows through with solid techniques for successfully running a small business. The emphasis on the business plan as a major theme throughout the course. A good strategy immediately distinguishes your business from those of your competitors, and gives your customers a solid reason for choosing to do business with you.
A good strategy should be developed after considering the market, customer needs, the competition, and your business's relative strengths and weaknesses. While the strengths of large, established competitors may seem overwhelming - such as deep financial resources and an established customer base - any new firm has built-in advantages too, such as more flexibility and the knowledge of how existing firms have already positioned themselves in the marketplace.

Small Business Entrepreneurship: An Ethics and Human Relations Perspective, 1/e, Lavern S. Urlacher December 1998Career , Health, Education & Technology ,
 ISBN 0-13-636408-X